Why we should let go of full justification (and embrace the ragged right edge)
Clarity should never be sacrificed for symmetry. It’s time to design for people, not just for paper. If your content needs to work hard—whether it’s a contract, Ts&Cs, or a privacy notice—make it work for your reader first.
Why clear communication in medical insurance matters more than ever
"In medical insurance, clear communication can make the difference between someone getting the care they need, or not."
Robert de Rooy: “Plain language empowers people.”
Robert de Rooy, the founder of Comic Contracts, recently joined us on the Plain Talk Show to discuss why making contracts easier to understand leads to more trust and accountability between businesses, their clients and their employees.
Plain language is a great enabler – an interview with Marylla Govender
We chatted to compliance training expert, best selling author and longstanding client, Marylla Govender, about how plain language makes all the difference when it comes to creating compelling e-learning content and people-friendly policies.
How banks can up their plain language game
Banks are still missing out on the benefits that come with fully applying plain language principles to their financial communication. Here Liezl van Zyl explains why even basic Ts&Cs are an opportunity to build trust with consumers while also protecting financial institutions from risk.
How plain language can reduce risk
Using plain language instead of legalese does not expose you to risk. In fact, it can help prevent errors and inaccuracy. Dr Annie Burger-Boshoff explains why.