Don’t think of a white rabbit. Why negations are difficult to process – Part 1
As someone who spends a lot of time thinking about how language works—especially in legal, insurance, and policy contexts—I recently came across a fascinating academic article that made me rethink how we use negation in everyday communication. The paper, [...]
Form design is hard, here’s how to get it right
In form design, if you want accurate answers, you need accurate questions. A single vague question can derail a claim, a contract, or a customer’s trust – as a recent court case involving an insurance form shows.
Why plain language matters in franchise agreements, and what the CPA says
Clarity isn’t just nice to have, it’s the law. And, in franchising, it can also be your competitive advantage.
Why we should let go of full justification (and embrace the ragged right edge)
Clarity should never be sacrificed for symmetry. It’s time to design for people, not just for paper. If your content needs to work hard—whether it’s a contract, Ts&Cs, or a privacy notice—make it work for your reader first.
Why clear communication in medical insurance matters more than ever
"In medical insurance, clear communication can make the difference between someone getting the care they need, or not."
Robert de Rooy: “Plain language empowers people.”
Robert de Rooy, the founder of Comic Contracts, recently joined us on the Plain Talk Show to discuss why making contracts easier to understand leads to more trust and accountability between businesses, their clients and their employees.